Sustainabring was created to help people understand the idea of climate change and encourage people to act against it. Around the world, climate change is becoming an evermore pressing issue for both people and the planet. Already the world is seeing the Greenland ice sheet melt, severe erosion on some of the islands of the Malives, and bushfires becoming more prevalent in parts of Australia. All of these events can be largely attributed to climate change. It is important for everyone to try and do what they can to reduce their emissions. Although the actions of one person cannot reverse the entirety of climate change, the combined actions of individuals can help in slowing its progress.

Sustainabring was created to help individuals do just this - to come together and reduce their impact on the environment. Sustainabring has rewards for 'completing initiatives' - actions that reduce one's carbon footprint - which further encourages a wide range of individuals to take action.